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Strengthening Connections Across Europe's Specialty Coffee Industry at the

World of Coffee
Brussels

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BRUSSELS, BELGIUM — More than a month after World of Coffee Bangkok, GrainPro made its way to Europe and engaged with its vibrant specialty coffee community at the World of Coffee Brussels.

Well-known for its creativity and culture, Brussels is home to one of the region’s most exciting specialty coffee scenes. This dynamic city held Europe's ultimate international specialty coffee event this year at the Brussels Expo on June 25-27, 2026.

World of Coffee Brussels hosted a Roaster Village featuring over 120 specialty coffee roasters and producers, as well as 450 global exhibitors. The trade show also forecasted nearly 20,000 visitors from around the world for the opportunity to discover new specialty coffees, connect with the community, and explore emerging trends in the coffee industry.

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At Booth 11506, GrainPro welcomed visitors from across the global coffee community for three days of meaningful conversations about preserving coffee quality after harvest. The event provided an opportunity to introduce hermetic storage and transport solutions while exchanging ideas with professionals seeking more effective ways to protect coffee throughout the supply chain.

Equally valuable was the opportunity to reconnect with existing customers, distributors, and long-time partners. Many shared positive experiences using GrainPro’s hermetic solutions, highlighting the products’ reliability in helping preserve coffee quality from origin to destination.

One of the most rewarding aspects of World of Coffee Brussels was witnessing the truly global nature of the specialty coffee community.

Conversations with producers, exporters, traders, importers, and roasters from numerous countries all pointed to a shared priority: preserving coffee quality throughout every stage of the supply chain. The growing awareness of proper post-harvest handling and long-term quality protection underscored the industry's collective commitment to delivering exceptional coffee to consumers worldwide.

Beyond product discussions, the booth served as a hub for creativity and connection through GrainPro's collaboration with NAÇÃO CAFÉ. The exclusive apparel collection, designed specifically for World of Coffee Brussels 2026, quickly captivated visitors' attention. Inspired by iconic landmarks in Brussels — including the beloved Manneken Pis enjoying a cup of coffee and a coffee-themed interpretation of the Atomium — the collection also featured artwork created in partnership with Brazilian tattoo artist Lucas Amaral, celebrating the essence of Brazilian coffee culture.

After this successful event, GrainPro will be focusing on Agri Intex — India's Prime Agricultural Trade Fair, set at the CODISSIA Trade Fair Complex in Coimbatore, Tamil Nadu, on July 9-13, 2026.

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