Archive for July, 2017

GRAINPRO LAUNCHES A NEW ICON FOR ITS BRAND AND LOGO

July 28th, 2017

Concord, Mass., USA, July 28, 2017

GrainPro®, the leader in Ultra Hermetic™ technology, today introduces its iconic corporate brand and logo. The new branding strategy reflects GrainPro’s increasing role in leading the way in innovating Ultra Hermetic™ postharvest solutions that are helping create a more food secure future.

GrainPro's launches new logo

Since its humble beginnings in 1992, GrainPro has been recognized as a leader in hermetic storage and postharvest solutions. The company has been helping food producers of all sizes reduce their food losses and increase overall profits. its technology has continued to evolve to fit the needs of farmers as the world becomes more connected.

Today, GrainPro’s products are being used in more than 110 countries worldwide. Its name has become synonymous in solar drying, and the safe and chemical-free storage of a wide range of dry agricultural commodities. Its impact and positive contributions are felt especially in developing parts of the world where 25 to 40 percent of staple food crops are lost due to infestation and fungal growth because of improper handling and management.

GrainPro’s rebranding reflects its successful and ongoing growth in the food security sector. Today, the company is also leading the way in innovative solar drying and transport solutions – providing a full suite of products designed to protect food from farm to market to tables.

“We’ve been working on a brand that captures our leading role in the industry,” says Tommy Ng, Vice President for International Sales and Marketing at GrainPro. “Its implementation is a step in the right direction as we continue to position our company as more than a product or service, but as an inspiration in the marketplace, in the industry and within the communities we live in.”

The new logo – the first in 10 years – echoes a contemporary look and feel that appeals to this generation’s food producers. It evokes the radical evolution of the symbolic stem and leaves that used to stand out alone into what appears to be embraced and connected to the rest of the image. This signifies GrainPro’s link to its focus on sustainability and growth, and in earning the lifetime loyalty and trust of customers. The green tint mirrors its mission of developing solutions that are safe for consumers and the environment, while raising the quality of life of food producers and smallholder farmers, especially in developing parts of the world. The new typeface lends an elegant, modern, and cleaner appearance.

“Storing the Future” will stay as GrainPro’s tagline. Timeless and on-point, this reminds customers about the company’s ultimate mission, suggesting an optimistic and brighter tomorrow – without hunger –through innovation.

GrainPro’s web presence, marketing collateral, and official documents will begin carrying the new iconic brand. In fact, a team is currently working hard at redesigning the “new” GrainPro’s official website into a more visually-appealing and user-friendly experience, while carrying the new visual themes.

Please watch this video to see how GrainPro’s logo has evolved.

Thank you.

WFP MALAWI SIGNS PARTNERSHIP TO PILOT HERMETIC GRAIN STORAGE

July 13th, 2017

GrainPro is among technology developers working closely with WFP to help achieve its global food security goals.

The World Food Program (WFP) is working with GrainPro® to pilot the use of Ultra Hermetic grain storage solutions in Malawi, according to the latest WFP Country Brief released on May 31, 2017. This pilot is in line with ongoing WFP efforts to break the cycle of food insecurity and poverty in the African country.

Malawi, a small and land-locked country in the sub-Saharan region of Africa, is facing critical food and nutrition security issues. The country’s population explosion – expanding by 3 percent each year – and recent drops in agricultural production leave most Malawians in poverty and without food.

GrainPro and its local representative, Chemicals and Marketing, will train at least 60 WFP-beneficiary farmer organizations in 15 districts in the use of hermetic bags as part of the Purchase for Progress (P4P) program. Additionally, GrainPro will also study the perceptions and demands of the farmers to the effectiveness of hermetic technology.

The training program will include the use of the GrainPro’s Ultra Hermetic™ SuperGrainBag® (SGB), a low-cost and reusable liner bag developed primarily for smallholder farmers. Made from multilayered and recyclable polyethylene with a proprietary barrier layer, the SGB ‘s has sufficiently low permeability to air and water to stop infestation and inhibit the growth of aflatoxin-producing molds.

P4P is an innovative food security initiative launched in 2008 by WFP that seeks to help smallholder farmers better cope with fluctuations in harvests and household food security by adapting technologies that will reduce postharvest losses. The program is funded with the help of the Flanders International Cooperation Agency, Bill and Melinda Gates Foundation, and the German Ministry of Foreign Affairs.

One of the goals of the program is to introduce new technologies to smallholder farmers. GrainPro is among technology developers working closely with WFP to help achieve its global food security goals. The training has commenced with series of workshops in Blantyre, Lilongwe and Mzuzu with farmers organization leaders, lead farmers extension officers and farmers stakeholders.

Women play a major role in food production and farming in Malawi.

 

A female farmer gets first-hand experience in using the GrainPro SuperGrainbag.